Phillip Lim launches his general population outreach at Target this Sunday. The look book shows a few interesting, affordable pieces like a creme blouse, a floral shirt dress and a flirty pajama set in a similar print. The store in Stamford opens at 8am. When Missoni was first available a year or two back, the Stamford store had a line outside starting at 6 or 7am. That isn’t so bad from what I’ve heard of other sales in the city where people (read tall, young, skinny aspiring fashionistas and models) sleep out on the street or arrive (read slightly more sane, more seasoned shopping professionals or out of towners) at the wee morning hours, even like 3am.
An alternative would be to shop online in your own jammies. Those who tried that with Missoni suffered because the flood of shoppers shut down Target’s entire website for the day. Hopefully they are more prepared!